Media & Creative Director
With a business administration background and 12 years of experience in media consultancy, Dafrawy looks back at a rich history with pioneers in marketing communication collaborating with brands that shape and influence our everyday life.
Referred to as the “Sponge” in childhood years, Dafrawy’s curiosity has got to widen his scope of expertise within media to hold a unique media currency “Two Sides of the Coin”, an ingredient that is satisfied with both strategic media planning and media buying experience with the most prominent multinational entities globally (PUBLICIS, OMNICOM, and CHOUEIRI GROUP).
Dafrawy managed to adapt to a fast growing and changing dynamic industry by bringing forward calculated innovative solutions, which would help brands stretch out of their comfort zone to reach new unprecedented heights in business.
Dafrawy said, “I firmly believe that the path to continuous success is through acknowledging that perfection is an illusion and that real accomplishment lies in the ability to change.”